Amid tension between India and China, we have seen a drastic change in the approach of India’s consumers and Entrepreneurs. Indians are boycotting Chinese products, and at the same time, our homegrown enterprise are coming forward to fill the vaccume created by China’s absence.
The latest in this foray is Micromax, which was once an extremely popular Smartphone brand in India. Just a couple of years back, it had the largest market share in India and it was the World’s 10th largest mobile manufacturer as well. Since the launch of Chinese mobile manufacturers like Xiaomi, Realme, One Plus, Oppo, Vivo, etc, Micromax’s market share was started receding and gradually it came to almost nothing.
After the recent India China border standoff, Micromax got a massive shake from its former fans to make a comeback. Micromax has finally decided to bounce back in the Indian smartphone market again and has even got support from the Indian government on the “Atmanirbhar Bharat” program and the PLI scheme for smartphone manufacturing in India.
Here is an emotional message from the Micromax Founder Rahul Sharma, where he has announced the official comeback of Micromax.
We wholeheartedly welcome this development, we certainly need a homegrown brand to counter the Chinese mobile manufacturing brands. Though we also believe that being a local brand alone won’t lure the customers, Micromax has to learn the lessons from its past. It has to offer innovative features, design, and exceptional after-sales services to stand a chance against Chinese companies.
As far as Indian people are concerned, we did make Micromax No.1 in past, and if provided with good products and services, we will again make in Numero Uno.
